This was my first project, and the story behind the customer deeply moved me. It was an exceptional opportunity to work on transforming the client’s Instagram visual identity into a valuable resource for cancer patients and their loved ones.
After a thorough briefing session, we collaboratively decided to create an informative while uplifting experience. To that end, I carefully curated a bright and vibrant colour palette to engage and instil hope for its visitors.
Throughout the design process, I incorporated something special for the client: the magnificent ipê tree. The significance of this tree in her personal journey with cancer inspired me to create a beautiful vector graphic.
This emblematic ipê tree has become an essential element in the designs, resulting in stunning templates.
I expected to create a visually compelling design and emotionally resonant experience for cancer patients and their families by infusing each template with meaning and purpose.