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Private Client Instagram Posts

This was my first project, and the story behind the customer deeply moved me. It was an exceptional opportunity to work on transforming the client’s Instagram visual identity into a valuable resource for cancer patients and their loved ones.

After a thorough briefing session, we collaboratively decided to create an informative while uplifting experience. To that end, I carefully curated a bright and vibrant colour palette to engage and instil hope for its visitors.

Throughout the design process, I incorporated something special for the client: the magnificent ipê tree. The significance of this tree in her personal journey with cancer inspired me to create a beautiful vector graphic.
This emblematic ipê tree has become an essential element in the designs, resulting in stunning templates.

I expected to create a visually compelling design and emotionally resonant experience for cancer patients and their families by infusing each template with meaning and purpose.

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